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Source it out; market access, health basket

Source It Out
Market access

From another
point of view

In the fast-paced and competitive landscape of the pharmaceutical industry, organizations constantly strive to optimize their operations and achieve their business goals. SIO understands the unique challenges faced by pharmaceutical companies and offers specialized expertise to address critical tasks


SIO provides a wide range of concept-to-execution marketing services aimed at assisting pharma and medical companies' marketing teams, either over time or for a specific project.


We work closely with international companies who did not have yet subsidiary or distributer in Israel but want to explore the market, file for registration or submit their product to be included in the national health basket reimbursement. We can assist you to explore the Israeli market potential and needs and be your contact person in this interim period


By partnering with SIO , pharmaceutical organizations can enhance their capabilities, drive growth, and navigate the dynamic landscape of the Israeli market more effectively.

Product Management:

Product management is a crucial aspect of the pharmaceutical industry, encompassing activities such as product positioning, lifecycle management, and market analysis. When facing resource constraints or lacking in-house expertise, outsourcing product management tasks to SIO Services can provide access to specialized professionals who understand the intricacies of the pharmaceutical market. Their expertise can help optimize product strategies, identify growth opportunities, and ensure effective management throughout the product lifecycle.


Market Size Analysis:

Accurate market size analysis is vital for pharmaceutical organizations to understand the potential market share and growth opportunities for their products. Conducting comprehensive market research requires specialized skills and resources.  SIO can provide access to experienced market research professionals who can conduct in-depth market assessments, identify target segments, and provide valuable insights to inform your strategic decision-making process.


New Product Launch:

Launching a new product requires meticulous planning, coordination, and execution across various functions. SIO Services specializes in supporting new product launches in the pharmaceutical industry. By leveraging their expertise, organizations can benefit from streamlined launch strategies, comprehensive market assessments, regulatory compliance guidance, and effective marketing and communication plans. Outsourcing these tasks to SIO Services ensures a well-coordinated and successful product launch.


Old Product Relaunch/Face-lift:

Revitalizing older products in your portfolio requires a fresh approach to regain market share and meet evolving customer needs. SIO provides valuable insights and expertise in relaunching or giving a face-lift to your existing products. From market analysis to rebranding strategies, they can help you identify opportunities for improvement, develop compelling marketing campaigns, and implement effective relaunch strategies to rejuvenate your products and capture new market segments.


Writing Dossier for Reimbursement (Health Basket Submission):

Navigating the complex process of reimbursement is crucial for pharmaceutical organizations to ensure their products are accessible to patients and healthcare providers. Writing a comprehensive reimbursement dossier requires in-depth knowledge of regulatory requirements and understanding of payer perspectives. SIO specialize in developing robust reimbursement dossiers, ensuring compliance, and maximizing the chances of successful reimbursement outcomes.

Outline Marketing Plan:

Developing a comprehensive marketing plan is essential for pharmaceutical organizations to effectively promote their products and reach target audiences. SIO offers expertise in outlining marketing plans tailored to your specific goals and market dynamics. This includes identifying target markets, defining key messaging, selecting appropriate channels, and establishing measurable objectives to drive brand awareness and sales.


Strategic Plan:

Formulating a robust strategic plan is critical for long-term success and competitive advantage in the pharmaceutical industry. SIO specializes in helping organizations develop strategic plans that align with their vision, mission, and business objectives. SIO can assist in conducting market assessments, analyzing industry trends, identifying growth opportunities, and defining a clear roadmap for sustainable growth. 



Merav Bilitzky CEO

I have a B.Sc. in chemistry and an MBA, I held senior positions in leading pharmaceutical companies where I gained valuable experience, knowledge, and a deep understanding of the field via a variety of executive positions.

I established Source It Out in order to assist executives in the pharma and medical arena in the fields of marketing, market access and business development. 

Source It out works closely with leading local and international companies.

Our clients
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