My name is Merav Bilitzky

While working in the pharmaceutical industry I found that at times, the workload required additional assistance with respect to professional marketing efforts. Said workload did not justify recruiting new employees, but it did hinder the desired progress on certain projects, resulting in longer response times, which are problematic in the competitive environment in which we live and work.


And so, Source It Out was born, designed as a company providing a wide range of concept-to-execution marketing services aimed at assisting pharma companies' marketing teams, either over time or for a specific project.

Source It Out works with many executives who feel the need to bolster their ranks during particularly busy periods. The most prominent advantage I offer is my experience in this field, which saves valuable time on training, as working with me is innately streamlined. 


Clients have attested to the fact that suddenly, they have breathing room – projects progress according to schedule, plans are carried out, and they have time to focus on formulating management and business strategies. Clients tell me time and again that working together allows them to propel their business forward.


I have a B.Sc. in chemistry and an MBA, I held senior positions in leading pharmaceutical companies where I gained valuable experience, knowledge, and a deep understanding of the field via a variety of executive positions, and today I consult Israeli and multinational companies.

Our services include

Outlining Marketing Strategy 

Do you have a new product but are too busy marketing existing ones? Have you formulated marketing strategies but don't have the time to test them? Source It Out helps you develop marketing and business strategies that include interviews with opinion leaders, mapping the competitive landscape and challenges in the field, defining the target audience, and crafting key messages.



Target Audience Market Surveys

Source It Out carries out its surveys by polling relevant physicians in order to comprehensively understand the challenges facing the product, before or after it is launched. The service includes developing a customized questionnaire, carrying out one-on-one meetings, analyzing the information and presenting findings, conclusions and recommendations for further actions.

MoH Reimbursement (Health Basket)

The National Reimbursement – Health Basket budget is allocated on an annual basis. Companies must submit the records pertaining to all products on the same date for review by a special Health Ministry committee, which rules on each product based on the information provided and specialists' opinions. The submission period is usually very stressful, but this is where Source It Out's writing services come in: We draft the briefs professionally and clearly, according to MoH requirements, based on publically-available studies, sans financial projections, allowing you to focus solely on the financial projections. The end result is a professional submission that includes all relevant references, as well as the facilitation of the process until you file it with the Health Basket Committee.


Preparing Marketing Materials for DRA Approval

Do you have marketing materials you want to use but lack DRA approval? Properly preparing these materials takes time, which often means this project gets delayed. Source It Out prepares the material for you, finds all the necessary references and facilitates rapid DRA approval with no time investment on your part.



​Product Feasibility Analysis

Should your company invest in marketing a new product? Source It Out offers a market potential analysis, including a review of therapeutic trends, characterizing the target audience and the competitive landscape, pricing, and entry barriers.

We at Source It Out are aware of the marketing needs and requirements of the pharmaceutical industry and specialize in advising companies operating in this field.


We offer custom solutions that are tailored to each client's individual needs either over time or for a specific project.